Creating Synergies Using Native American Casinos as Anchors

  We have a new product for tribal casinos and surrounding areas. We see this as a growth business. Casinos are anchors. Surrounding businesses are opportunities. Casinos aren’t the only great things in tribal areas. They are a powerful draw, … Continue reading

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Is Managing Your DMO Technology Like Herding Cats?

Your stuff goes in many directions at the same time to tech savvy travelers WOW!! Do you add à la carte solutions everytime technology shifts directions MEOW!! Do you add more cats, more fixes, more costs, and more headaches MEOW!! … Continue reading

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Hyper-Local Marketing of Microbrews Using QR Codes on Coasters

  Samuel Adams placed QR codes on its bar coasters this holiday season to generate excitement and announce holiday offers. Samuel Adams partnered with Wall Printing Co. on the interactive four-panel coasters display that folded in multiple directions to reveal … Continue reading

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Niche Markets at Ports of Departure for Cruises

  Cruising is growing. 16 million passengers cruised in 2011—a 7% increase over 2010. 11.1 million were North American—heading primarily to Caribbean posts of call. Occupancy rates exceeded 103% demonstrating that demand outpaces supply. Last year twelve new ships set … Continue reading

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Marketing Hyper-local Opportunities Surrounding Event Venues

2012 will emphasize downtime and leisure activities surrounding events. According to Midori Connolly, co-founder, CEO for Pulse Staging and Events, “People are becoming interested in hyper-local opportunities. We were just at a conference in Tunica, MS, and they took us … Continue reading

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Think Frameworks not Puzzles

There’s a lot to learn from Legos. Despite being small and deceptively simple, they combine quickly to create incredible structures like skyscrapers or Jurassic dinosaurs. The miracle of the Lego is not in its complexity nor in its size. It’s … Continue reading

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Death To The QR Code

This is a commentary on an article written by Dan Frommer in Business Insider called Death To The QR Code.   I wrote a blog piece called “My daughter can type a URL with her thumbs faster than you can … Continue reading

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10 Reasons to Use QRs to Market Destinations

• Smartphones support QR Coding   • Google maps support QR Coding   • Satisfy traveler demands for dedicated mobile apps in real time at pinpoint locations   • Destination marketers are born educators capable of showing visitors new ways … Continue reading

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Looking Ahead: Travel Trends in 2012

Karyl Leigh just blogged the results of a survey in which Development Counsellors International travelers about their plan their vacations and types of trips they planned to pursue. (Click here to read)   Obviously, there is a trend here and … Continue reading

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Is It the End for Travel Brochures

Diann B. just posed this question to the DMAI Convention and Visitors Bureau Network group on LinedIn. Its a humdinger. “Would be curious if anyone has seen a study on the future of printed travel brochures? With the emergence of … Continue reading

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