Smartphones Support QR Coding
Over 50% of travelers now carry smart devices and use them as tools to gather information and make decisions. Not only that, the number of phone travelers is growing every year. PhoCusWright surveyed business travelers in 2008 and found that 71% used smartphones for business trips. 62% used smartphones for leisure travels.
The Demand for Dedicated Mobile Apps
As usage increases so does the number of dedicated travel apps. Among these are QR code readers. QR codes readers link phone users to anything that destination markets want to promote. When used in tandem with other DMO site tools, promotions can easily include coupons, events, hot deals, maps, points of interest and communications.
Educating Travelers about QR Codes
Travelers need to know what QR Codes do and how you use them to make their visits more enjoyable. We’re not talking about a list of uses. We’re talking about making the connection between what the travel is doing at any given minute and QR as a tools that broadens the experience.
Destination Marketers are Born Teachers
Education is routine for good destination marketers. In many cases it takes the forms of programs or initiative, For example, a city might start a campaign called "Click It" to alert visitors that opportunities exist as they walk from point-to-point throughout your city. If done properly, a QR campaign not only informs, it is fun as visitors unlock opportunities using their beloved smart devices.
QR Codes are Timeless
Once a QR is installed, the content to which the QR Code is linked can changed every second of everyday for hot deals and discounts.
Data Mining Using QR Codes
QR codes also track who, where, and what. In terms of product distribution, our QR codes are linked to Google maps and a HTML smart phone app showing visitors or customers where to buy products at local stores. These codes can be highly specific telling marketers precise locations and uses. Imagine the power of knowing who wanted what at what time in what location.
Using QR Codes To Promote Destinations
QR Codes give local businesses and DMO members a chance to add sponsorships, ads, application forms, schedules, menus, slideshows, videos, and links of any kind to their map listing. The DMO can use these added features as a revenue stream or as an enticement to retain members. Contact us now about ways to tie your interactive maps to QR codes in your neighborhoods.
The Basic QR Strategy
Destination-marketing organizations can place QR codes at locations around their cities. An effort of this type is simple and straightforward. For example, any DMO can use a free QR generator to create location specific QR codes. Many generators can be found online through a simple Google search. Once created, codes must be deployed to strategic locations where they will be seen and processed by visitors. In the Ukraine, QR codes are printed on a sticky-backed, water resistant film affixed to windows of local buildings. Codes could also be printed on sturdy plastic squares, attached to light poles or kiosks, or displayed in local hotel lobby.
Geometric Growth of the Destination Pie
Destinations are filled with an endless variety of unique and targeted opportunities. Most of these require technology that is capable of delivering highly-specific information in real time. We call this “What Else Marketing.” For example, if you place a QR code at a point of interest, that QR code can be used to tell people about what they are looking at. It also can be used as a base camp for explorations beyond what they are looking at by linking the mobile user to a map of their immediate surroundings. Imagine visitors standing in front of the Liberty Bell in Philadelphia reading information about the early colonies and then having point-to-point directions to where you can get lunch within a 10 minute walking radius. This is pure point of presence marketing that grows the destination pie and retains member businesses.
Distribution of QR Codes
We support product labeling using QR codes to show customers where products can be found within a destination. We put QR-codes on labels, boxes, light poles, business windows, or at the bottom of print ads because QR-codes connect anyone to any content in real time.